Manny has been in business for 25 years and is a firm believer in sidewalk sales.

To those who say they have nothing to sell Manny says, "Every retailer has something to sell. Something that may not have gone over earlier but will at a discount...seasonal merchandise or a slow-mover. And people are always looking for bargains, especially in these economic times "

Case in point: This May's Sidewalk Sales had cooler than normal temperatures yet became a great time to pick up discounted winter jackets at American Terrain. (His staff was so with busy they elected not to take lunch!)

"Whether its out-of season or slow-mover merchandise items sold at Sidewalk Sales create cash flow, bring new customers to your business and free up space to stock new items. Speaking of FREE, sidewalk sales don't cost anything to participate in! And there's no better way to advertise your business for FREE... especially now when people are cutting their advertising budgets".

Manny believes that a business must "impact" the street. A table isn't enough, large amounts of merchandise force people to look at what you have...rather than walk around it.

Want hints and advice from Manny?
Call him at 682-3971.

American Terrain is also participating in the Shop White Plains! Discount Card Program and is very happy with the program. Currently AM is offering a 10% off on non-sale merchandise.

Manny is finding: Those who are using the program are new customers. These customers are buying the higher-priced merchandise, with sales averaging $300.

Manny believes that the Discount Card is another affective tool, at no cost to the retailer for driving customers to your shop. Manny says, "My 10% off is in affect a "Finder's Fee" and a bargain for getting a new customer to my shop and for being a potential lifetime customer."